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THE ENTERTAINMENT CAPITAL OF THE NORTHWEST
PRIVACY POLICY
PRIVACY POLICY
This Privacy Policy ("Policy") describes the data practices of Emerald Queen Casino & Hotel ("Emerald Queen”), a casino owned and operated by the Puyallup Tribe of Indians, a federally recognized sovereign tribe. This Privacy Policy explains the types of Personal Information we collect, how we may use and share the information, and the privacy choices that you have with respect to our handling of Personal Information about you. Data collected on tribal Trust lands and through this Policy are covered by applicable Puyallup Tribal and federal law.
Whenever we use the words “EQC,” "we," “our,” "us," or "Emerald Queen," we are referring to Emerald Queen Casino & Hotel. Whenever we use the words "our websites," or “Services,” we are referring to www.emeraldqueen.com, Emerald Queen Casino & Hotel, EQC Players Club, or the EQC Mobile App. Whenever we use the words “user,” “consumer,” or “player” we are referring to you.
“Personal Information” refers to data by which you may be personally identified. The types of Personal Information we may collect from our patrons, visitors and users of our Services include:
- Name
- Residential street address or postal address
- Email address
- Social security number
- Date of birth
- Driver's license number
- Geolocation
- Government issued identification number
- Phone number
- EQC Players Club account number
- Information we must collect to comply with applicable law.
- Financial account information such as debit card, credit card and bank account information.
- Details about devices used to access our websites or mobile applications such as IP addresses, browser information, device information, cookies, mobile advertising IDs, HTML5 localStorage and similar technologies. These topics are discussed further below.
- Video surveillance footage, including images and audio captured by security cameras located in public areas as well as by threat detection systems. Such surveillance may incorporate facial recognition technologies and magnetic sensor technologies.
We may collect Personal Information from various sources, including:
- When you voluntarily provide information to us
- When you register and enroll for an EQC Players Club card
- When you sign up to receive emails, special promotions, offers, event information, or other communications (e.g., social media sites)
- When you play games on our websites or mobile apps
- From third parties for our business purposes, including marketing purposes.
- When you make purchases
- When you communicate with us
- When you submit a request for a Win/Loss Form
- When you submit a request for an IRS Form W-2G or Form 1099
- When you contact us offline or submit information to us offline
- When you apply for a job with us
- When you use our Promotion Kiosks
- When you provide information through our websites
- When you provide information through our mobile apps
- When you make a hotel reservation or obtain tickets to an event
- Directly from you, at your direction or with your consent
- In connection with your use of EQC Services (e.g., by visiting our websites and through devices you use to connect to the Services)
- From our service providers, partners, and third parties, such as those discussed in the “How We Use Your Information” and “How We Share Your Information” sections below
- From other platforms that you may use to engage with us
- Automatically, from devices that you use to connect to our website and app; this includes geolocation used in connection with beacons and Wi-Fi to confirm that you are within an approved gaming area.
- In public areas, through our use of safety and security technologies that we may use when you visit our locations.
From time to time, we may use or augment the Personal Information we have about you with information obtained from other sources, such as public databases, social media platforms and other third parties, including to perform obligations required under applicable law. We may also use such third party information to confirm contact information or to better understand your interests by associating demographic information with the information you have provided.
If you do not provide Personal Information that we request or require in connection with our Services or our business functions and activities, we may not be able to provide our Services to you, respond to an enquiry or a complaint or assist you in other ways. For example, we also may not be able to provide you with information about products and Services that you may want.
Your use of the Emerald Queen Services, including any online services and mobile applications, indicates your consent to this Policy. If you wish to withdraw your consent, submit your request as provided in the “Contact Us” section below. Depending on the nature of the request and our reasons for collecting and retaining your Personal Information, we may cease using some or all of your Personal Information. If we cease using your Personal Information, it may impact your ability to use our Services.
We may use the information we collect to operate and provide our Services. We also collect, hold, use and disclose the information to:
- Communicate with you about our Services
- Conduct or administer surveys and other market research for our business purposes
- Enable our targeted advertising to you on our website through the use of cookies and similar technologies, as discussed below in our “Cookies and Similar Technologies” section
- When you reset your password
- Respond to requests, questions and comments
- Provide you with our newsletters, articles, announcements, invitations and other information about our Services
- Based on your consent to receive e-mails, messages, notifications or phone calls, through which we will send you communications about our Services.
- Enable you to connect with third parties or use third party sharing functionality such as third party social media widgets/tools/buttons
- To validate your ability to access or use our Services (e.g., validate that that you are over the age of 21)
- Comply with legal requirements, judicial process, and our policies (e.g., to verify a user’s identity in connection with access or correction requests)
- To protect the safety and security of our guests, personnel, locations, and the general public
We may also aggregate or de-identify any Personal Information that we collect in connection with our Services, such that the information is no longer personally identifiable or attributable to you. We may use such aggregated or de-identified information for our own business purposes without restriction.
We may share the information we collect:
- Within our company, our branded subsidiaries, joint ventures, and other companies and entities under our common control (collectively, "Affiliates")
- With service providers that perform services for us or on our behalf, including, but not limited to, for the purposes of operating our website and apps, assisting us to perform business functions and operations, and for fulfilling requests by you. For example, service providers include web hosting providers, app hosting providers, IT systems administrators, mailing houses, couriers, payment processors, data entry service providers, electronic network administrators, and professional advisors such as accountants, solicitors, business advisors and consultants
- With third parties for our marketing purposes and promotional events
- With your consent and at your direction
- When you voluntarily provide content for the purpose of it being shared with other users
- To assist with or otherwise enable our compliance with a legal or regulatory obligations, protect and defend our rights or property, and protect the safety of our users or the public.
We may provide service providers with some of your Personal Information (subject to compliance with applicable laws) including information related to gaming activity that is necessary for those service providers and/or us to administer your EQC Players Club and/or other accounts, and for other purposes consistent with this Privacy Policy. When you establish a player’s account with us, this account will not be accessed by any other person or entity except for legitimate EQC business purposes. Such player’s account is not transferrable by you to any other person or entity.
We reserve the right to transfer the information we maintain in the event we sell or transfer all or a portion of our business or assets. If we engage in such a sale or transfer, we will make reasonable efforts to direct the recipient to use your Personal Information in a manner that is consistent with this Privacy Policy. After such a sale or transfer, you may contact the recipient with any inquiries concerning the recipient’s privacy practices.
We do not sell your Personal Information although we may share it as described elsewhere in this Privacy Policy.
You may opt-out from receiving direct marketing materials from us by following the instructions included in the email (e.g., clicking the unsubscribe link). However, even if you opt out of receiving such communications, we retain the right to send you non-marketing communications (such as information about changes to our Privacy Policy or Terms of Use).
We, our service providers, and our business partners may also collect certain information about the use of our websites and apps by automated means, such as cookies, web beacons, HTML5 localStorage, and other technologies. We may also collect information about online activities over time and across third party websites.
The information that may be collected by automated means includes:
- URLs that refer users to our website
- Search terms used to reach our website
- Details about the devices that are used to access our website (such as IP addresses, browser types, operating system information, geolocations, and mobile device information)
- Details about users’ interaction with our website (such as the date, time, frequency, and length of visits, and specific pages accessed during the visits)
Web browsers may offer users of our website the ability to disable receiving certain types of cookies. However, if cookies are disabled, some features or functionality of our website may not function correctly. We do not provide Personal Information to any ad networks for use other than in connection with our Services.
We may provide links to other websites, services, and applications that are not operated or controlled by us (the “Third Party Services”). This Privacy Policy does not apply to the Third Party Services. While we attempt to facilitate access only to those Third Party Services that share our respect for your privacy, we cannot take responsibility for the content, privacy policies, or practices of those Third Party Services. We encourage you to review and understand the privacy practices of any Third Party Services before providing any information to or through them. Your interactions with these features are governed by the Privacy Policy of the Third Party Service that provides the feature.
We maintain administrative, technical and physical safeguards designed to protect Personal Information we maintain against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. We cannot guarantee however that these events will not occur.
Some features of the Services allow you to post content on our website, app or social media pages, such as photos. Content that you provide may be shared publicly or with other users or third parties.
We retain personal data for as long as is necessary for the processing purpose(s) for which the data was collected, and any other permissible, related purpose. When we no longer need the Personal Information we collect, we either anonymize the information or securely destroy the information.
You must be twenty-one (21) years or older to access some of our Services. We do not knowingly collect or allow the collection of Personal Information from persons under 21 in connection with those Services. If you believe we have inadvertently collected information about a person under 21, please let us know using the contact information provided below, “Attn: EQC Marketing.”
We may update our Privacy Policy periodically. If we do make changes, we will post those changes on the Service and indicate the date this Privacy Policy was last revised. Any changes will be effective only after the effective date of the change.
You may request access to Personal Information we maintain about you using the contact methods provided below. If we grant your request, we will provide you with some or all of the Personal Information we maintain about you in the ordinary course of business at our discretion.
You may request that we delete your Personal Information using the methods provided below. Depending on the scope of your request, we may grant or deny your request. For example, we may be legally required to retain your information in our business records.
Emerald Queen Casino does not and shall not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations.
If you have any questions, requests or complaints regarding this Privacy Policy or about how we process your Personal Information, please contact us using the contact details below.
Mailing Address:
Emerald Queen Casino
5700 Pacific Hwy E
Fife, WA 98424
Phone: 253.594.7777
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